Piyachart (Arm) Isarabhakdee is the CEO of BRANDi and Companies, a corporate strategy-level consultancy that transforms conventional businesses (Profit-centric) into sustainable and future-ready organizations (Profit, People, and Planet.)

For more than 11 years, he has continuously engaged with private and public sector organizations from over 23 industries through economic restructuring, systematic transformation, and sustainable business management to sustainably create a positive impact on the environment, society, and economy.

Piyachart (Arm) is also a university lecturer and a speaker on sustainable business transformation and management at various national and global forums, such as the UN High-Level Political Forum, World Economic Forum, and The Economist. Moreover, he is the best-selling author of BRANDiNG 4.0 and Business as UNusual, which have been translated into five languages.